ELKHART, Indiana —March 1, 2017—The National Marine Manufacturers Association (NMMA) today announced the recipients of the 2016 Marine Industry Customer Satisfaction Index (CSI) Awards for excellence in customer satisfaction. Award recipients were acknowledged during the Innovation Breakfast at the 2017 Progressive® Insurance Miami International Boat Show® in Miami.
The Marine Industry CSI Awards honor boat and engine manufacturers who actively measure customer satisfaction and pursue continuous improvement to better serve their customers. Award recipients achieved an independently-measured standard of excellence of 90 percent or higher in customer satisfaction over the past program year, based on information provided by customers purchasing a new boat or engine during the period between January 1, 2016 and December 31, 2016. Participating manufacturers must survey all new boat buyers during this period. For this reporting period, the program surveyed more than 122,000 customers.
“Fostering a culture of excellence in customer satisfaction not only builds exceptional brand loyalty, but creates an outstanding boating experience, ensuring that today’s boater remains the boater of tomorrow, and promotes industry growth by developing boaters into lifestyle advocates,” notes Robert Newsome, vice president of engineering standards and membership for NMMA. “We congratulate Godfrey Pontoon Boats for their commitment to their customers and for creating an incomparable boat ownership experience.”
“Receiving our 12th consecutive award for exceptional customer satisfaction is a testament to the Godfrey teams’ hard work, and passionate commitment to continuous improvement. Listening to our customers and our dealers, and taking positive action to do the right thing, is the Godfrey way”, says Mike O’Connell, President and GM of Godfrey Marine. “We are even more proud of our exceptional Godfrey dealers, who are committed to delivering a high quality Godfrey boating experience that delights our customers, every time”.
Godfrey Marine, which includes Godfrey Pontoon Boats and Hurricane Deck Boats is the most decorated manufacturer in the industry having received 34 total CSI awards since the inception of the award in 2003. Learn more about Godfrey Marine at: http://www.godfreymarine.com